SAACC in the News: Reid House Celebrates Literacy and Legacy!

FOR IMMEDIATE RELEASE
March 26, 2026

Reid House Kids Book Fair Celebrates Literacy, Legacy, and Community

Sarasota, FL — The Reid House Kids Book Fair will bring together families, authors, and community members for a
celebration of literacy, culture, and creativity from 10 a.m. to 2 p.m. on Saturday, April 4 at the historic Leonard Reid
House, located at 2529 N. Orange Avenue. The event is in conjunction with Newtown’s annual Spring Fling Easter parade
along Dr. Martin Luther King Jr. Way.


The book fair highlights the importance of reading while uplifting Black stories and storytellers. Featured activities are
live entertainment, spoken word performances, storytelling, face painting, bounce houses, vendors, an Easter egg hunt,
and opportunities to meet local authors. Free books and holiday treats will be distributed to children.


The enduring legacy of Leonard Reid and his beloved wife Eddye is honored. Their home, originally located at Boulevard
of the Arts and Coconut Avenue served as a hub for literacy and community care. Known as a neighborhood “library,” it
was a place where free books were shared, inspiring generations through access to reading and education.


The entertainment lineup will feature performances by Mr. Stevey, Whit The Poet, Frankie Brown, Syesha, A’rayia
Davis, Amillia, Mya Barber, Sammy Waite, Amel Hunter, Jahkori, the Trinity Teen and Youth Choir, the Potter School
Drumline, the Lockhart Twins, and Alpha and Omega Incorporated Sorority.


Attendees will also have the opportunity to meet and engage with a diverse group of authors, including Whit the Poet, Dr.
Sharon Jefferson, Betty Jean Johnson, Helen R. James, Rosa Thomas, Xtavia Bailey, Vickie Oldham, Enid Marshall,
Jahkori Dopwell-Hall, Jeannie Wooten, and Andrea “Chocolate Butterfly” Williams.


Confirmed vendors include Kona Ice, Bat City Comic Professionals, Nhouse Taste of Soul, Jahko Designs, Angels Food
with Soul, Suncoast Remake Learning, Filet of Soul, The Lady with Nuts, Betty Jean Johnson North Sarasota Library,
Stitching Bluez, and Aloe Thought Media.


The Reid House Kids Book Fair is produced by Sarasota African American Cultural Coalition and Greatness Beyond
Measure. Major sponsors include Alpha Phi Alpha Foundation of Manasota, the Xi Psi Lambda Chapter, the Johnson
Singer Arts Education Foundation, Barbershop Men of Prayer and First Watch.


This family-friendly event is free and open to the public. Book donations are welcome. For more information please
call Melanie Thomas (941) 744-7314 or email aaccsrq@gmail.com.


About Sarasota African American Cultural Coalition
Sarasota African American Cultural Coalition (SAACC) is a tax exempt, 501c 3 organization dedicated to
preserving, celebrating, and sharing the cultural, artistic, and historical heritage of African Americans in
Sarasota and beyond. To learn more about SAACC’s mission, please visit https://thesaacc.org/.

SAACC in the News: Centennial Year Celebrations!

FOR IMMEDIATE RELEASE
March 9, 2026


Local Organization Soars into Centennial Year Celebration of the Leonard Reid House
SARASOTA, Fla. — The historic Leonard Reid House celebrates 100 years in existence with an array of events
throughout the year. From a presentation about parrots, to a book fair celebrating access to literacy, the family
friendly events commemorate the core beliefs of the pioneering family who shaped Sarasota’s history.


In collaboration with Jungle Gardens’ avian keepers, Sarasota African American Cultural Coalition (SAACC)
presents, “Hello Pretty Bird.” It’s an hourlong program about the world of colorful parrots and the stories of
Overtown residents who remember the Reid family’s two large, talking birds. The event takes place at 2529 N.
Orange Ave, Sarasota, FL from 1 – 2 p.m. on Thursday, March 12.


Leonard Reid came to Sarasota in 1900. He was valedictorian of Savannah Normal School (now known as
Savannah State University). He valued education, and his home became a “library” where free books were
given to neighborhood children. A book fair on the grounds is coming Saturday, April 4. Please donate new and
gently used children’s books to the Reid House. Please call 941-667-0867.


“We continue the family’s legacy by providing free books to children who visit,” said president of the Sarasota
African American Cultural Coalition Vickie Oldham.


Upcoming Centennial Celebration Events:

● March 12, 1 p.m. – “Hello, Pretty Bird” explores the world of parrots. Two were pets of the Reid family.
● March 26, 6:30 p.m. – Sarasota historian John McCarthy joins architectural historian Dave Baber for a talk.
● April 4, 10 a.m. – A children’s book fair celebrating the Reid House’s “community library.”
● May 10, 11 a.m. – A Mother’s Day event will honor Ethel Reid and Viola Reid.


The family patriarch saved to purchase property. A session is coming up about managing money. A
horticulturist leads a workshop about African and Florida native plants surrounding the Reid House.
The home was meticulously relocated from Overtown to Newtown. Learn more about upcoming centennial
celebrations at www.thesaacc.org and social media platforms.


About Sarasota African American Cultural Coalition
Sarasota African American Cultural Coalition (SAACC) is a 501c 3 dedicated to preserving, celebrating, and
sharing the cultural, artistic, and historical heritage of African Americans in Sarasota and beyond. To learn more
about SAACC’s mission, please visit https://thesaacc.org/.

Published Stories:

SRQ: Local Organization Soars into Centennial Year Celebration of the Leonard Reid House

WSLR: Sarasota’s Leonard Reid House turns 100

FOX13 TAMPA BAY: Sarasota’s Leonard Reid House celebrates 100 years as community beacon for African American history

YAHOO: Sarasota’s Leonard Reid House celebrates 100 years as community beacon for African American history

BAY NEWS 9: 100 Years Later: The Legacy of Black History

OBSERVER: Historic Leonard Reid House hosts parrots in honor of family pets

SAACC Requests Proposals for Upcoming Architectural Project

Public Notice – Request for Architectural Services
Sarasota African American Cultural Coalition (SAACC)
Sarasota, Florida


Established in 2019 with a mission to preserve, celebrate, and share the cultural, artistic, and historical heritage of African Americans in Sarasota and beyond, the Sarasota African American Cultural Coalition (SAACC) is soliciting qualifications and proposals from licensed, experienced architectural firms for the design of a new African American Culture, History, and Art Center in Sarasota, Florida. The planned facility will be approximately 10,000 square feet and is envisioned as a vibrant cultural destination celebrating African American contributions to Sarasota and beyond.

 

The project will include:
• Two primary exhibit galleries for permanent collections
• Changing exhibit gallery for traveling and rotating exhibitions
• Multipurpose event space accommodating up to 200 persons
• Two multipurpose classrooms for education and community programming
• Administrative offices
• Gift shop and visitor retail area
• Spacious lobby and welcoming public entry experience
• Entry courtyard
• Art garden for sculpture / interpretive installations and events
• Solar-shaded roof terrace suitable for gatherings and programs

SAACC seeks an architectural partner with demonstrated expertise in historic preservation museum design, cultural facilities, community-centered spaces, and sustainable design strategies, including solar integration and resilient construction appropriate for Southwest Florida.

Improvements/amenities still needed are: Fire alarm upgrades, Fire suppression system, Hurricane shutters, and a Pergola. All work at the Reid house must meet the Secretary of the Interior’s standards for historic preservation.

Interested firms should submit a letter of interest to Vickie Oldham at vickieoldham@gmail.com AND Lauren David at laurenashtondavid@gmail.com not later than Wednesday, March 4, 2026. The letter of interest should include a summary of relevant experience and key personnel qualifications.

Submission requirements may be obtained here: SAACC Center RFP for architectural services 02.25.2026

RFP Timeline
Release of RFP: 02.25.2026
Deadline for Letter of Interest: 03.04.2026
Deadline for Questions: 03.09.2026
Responses to Questions: 03.13.2026
Proposal Submission Deadline: 03.20.2026
Notification of Award: 03.27.2026

Should SAACC elect to interview one or more submitting firms prior to making a final selection, SAACC will make notification on or before 03.27.2026

Selection of Designer:
The Sarasota African American Cultural Coalition looks forward to partnering with a design team that honors the past, serves the present, and inspires the future of the Sarasota community.

Now Hiring! Sarasota African American Cultural Center Director of Development​

Sarasota African American Cultural Center Director of Development


The Director of Development will be responsible for creating and implementing a
comprehensive development strategy to support SAACC’s mission and growth. This role
involves cultivating and stewarding relationships with donors, securing major gifts, planning
fundraising events, developing and overseeing an annual fund program, and managing grant
applications. The ideal candidate will have a proven track record in fundraising, excellent
communication skills, and a deep commitment to the mission of SAACC. SAACC’s goal is to
build a development team capable of broadening its donor base to sustain operations. The quiet
phase of a capital campaign will be launched in 2026. This key position will lead the fundraising
team.


Key Responsibilities

Fundraising Strategy:
– Develop and execute a strategic fundraising plan to meet annual revenue goals.
– Identify, cultivate, and solicit major gifts from individuals, corporations, and foundations.
– Develop and implement an annual fund program.
– Plan and manage fundraising campaigns and events.
Donor Relations:
– Build and maintain relationships with existing and potential donors.
– Develop and implement donor recognition and stewardship programs.
– Provide regular updates and reports to donors on the impact of their contributions.
Grant Management:
– Research and identify grant opportunities.
– Write and submit compelling grant proposals and reports.
– Manage grant compliance and reporting requirements.
Communications:
– Collaborate with the marketing team to develop fundraising materials and communications.
– Represent SAACC at community events, meetings, and conferences.
– Create and deliver presentations to potential donors and community partners.
Team Leadership:
– Help recruit, supervise and mentor future development staff, volunteers, and interns.
– Work closely with the CEO and Board of Directors on fundraising initiatives.
– Provide training and support for board members in their fundraising roles.

Qualifications
– Bachelor’s degree in Nonprofit Management, Business, Communications, or a related field.
– Minimum of 3 years of experience in fundraising and development, preferably in
an educational or cultural institution.
– Proven success in securing major gifts and managing donor relationships.
– Strong grant writing and project management skills.
– Excellent verbal and written communication skills.
– Ability to work independently and as part of a team.
– Proficiency in fundraising software and CRM systems.

– Passion for African American history and culture.

Desired Attributes
– Strategic thinker with the ability to develop and execute long-term plans.
– Highly organized with strong attention to detail.
– Creative and innovative approach to fundraising.
– Ability to build strong relationships with diverse stakeholders.
– Commitment to the mission and values of SAACC.

Salary + Benefits
– Competitive salary: $100k annually, is negotiable, depending on experience
– Available Health, dental, and vision insurance
– Retirement plan
– Paid time off and holidays
– Professional development opportunities

Application Process
Interested candidates should submit a resume, cover letter, and three references to Rebecca
StJean at rstjean@allenaustin.com with the subject line “Director of Development
Application – [Your Name].” Applications will be reviewed on a rolling basis until the position
is filled. Desired start date is September 1, 2024. Sarasota African American Cultural Coalition
is an equal opportunity employer. We celebrate diversity and are committed to creating an
inclusive environment for all employees.


This job description is intended to convey information essential to understanding the scope of the
Director of Development’s position and is not an exhaustive list of skills, efforts, duties,
responsibilities, or working conditions associated with it.

Leonard Reid House begins work on butterfly and pollinator garden

The Sarasota African American Cultural Coalition recently began planting a new butterfly and pollinator garden at the historic Leonard Reid House, with help from students at Precious Jewels Academy. The garden will support local pollinators and honor influential Black leaders through a legacy walkway.

Another planting day is set for July 31 with Girls Inc. and Star Lab students. Community members can get involved by donating supplies or volunteering. Donations will be accepted on June 21 and July 29 from 10 a.m. to 2 p.m.

Read Original Story Here

Closer to Becoming Reality in Sarasota, African American Cultural Center gets New Land Deal – Sarasota Magazine.

Future African American Art Center moves closer to becoming reality.

The Sarasota African American Cultural Coalition was approved for an “option to purchase” agreement this week. The long-anticipated History Museum and African American Art Center moves closer to becoming reality now after many years of planning and negotiations with The Sarasota City Commission. The SAACC now has a three years to purchase city-owned land at $201,000 with an initial $5,000 nonrefundable deposit as well as an added refundable payment of $25,000 upon the utilization of the option.This a 0.86-acre property located at 1556, 1560 and 1580 Dr. Martin Luther King Jr. Way, in Newtown is next door to the historic Leonard Reid house, The SAACC’s current home.

This center will become a landmark for African American history and culture in Sarasota. Current plans include housing permanent exhibits on the African American experience. There will also be space for traveling exhibitions, and a performance venue. Local artists, poets and musicians will help make this a destination for education and thoughtful conversations about Black History.

Before development is closer to becoming reality, The SAACC has an estimated $20 million fundraising milestone to meet before building can start. The SAACC plans to break ground within two years, however if enough funds are acquired earlier than construction can begin forthwith.

Presently the State of Florida has roughly 50 African American history museums and heritage centers. SAACC President and CEO, Vickie Oldham, sees this project as “life changing”. Accordingly, she believes it’s an opportunity to ensure the past is remembered while also shaping Sarasota’s future.

Read full article by Kim Doleatto in Sarasota Magazine

Interested in learning more about SAAC’s mission? Click here.

Interested in donating? Click Here.

Observer: Newtown is the largest Black historic district in Florida.

Thanks to the efforts of the Sarasota African American Cultural Coalition preservation project, Sarasota has become the second city ever to win the Stewards of Heritage Award as it is recognized as the largest historic African American district in the State.

Historic House in Largest Black Community in Florida
Historic House in the Newtown district of Sarasota, Florida. Photo taken by Ian Swaby

This July Sarasota received the Stewards of Heritage award from the Florida Archaeological Council. Based on the number of contributing resources, The Newtown district is now the largest Black historic district in Florida and joins St. Augustine as the only other city in the state to receive this award in its 50 years of existence.

Since 2015 Vickie Oldham, the president and CEO of the Sarasota African American Cultural Coalition, has been documenting the history of Newtown. At the start little information was readily available about the city’s historical Black community, meanwhile it it has seen a massive outgrowth. For instance, it has captured the attention of Steven High, executive director of the John and Mable Ringling Museum of Art. 

As a result of this interest, the SAAC is now in partnership with the museum. Therefore the SAAC plans to create a new space for making and exhibiting art, at a warehouse site the museum owns next to Truvine Church, which is located at 1947 31st St.  

According to Vickie, “A project which started with a seed of an idea, has made possible a new Sarasota cultural institution”

Read full article by Ian Swaby on Observer

Interested in learning more about SAAC’s mission? Click here.

Interested in donating? Click Here.

Herald Tribune: Historic Leonard Reid home renovation to open as Newtown cultural center in January

SARASOTA — After a year of construction and updates, renovations of the former home of Sarasota African American pioneer Leonard Reid are nearing completion and the former home will soon be opening to the public as a new cultural center for residents and visitors in the historic Newtown community. 

Set to open in late January 2024, the new Sarasota African American Cultural Center is the culmination of years of work from Newtown historian and Sarasota African American Cultural Coalition (SAACC) president Vickie Oldham.  

After successfully rescuing the 1,400-square-foot 1920s home from what could have been a demolition, Oldham was instrumental in not only relocating the home to its permanent museum site but also the decision-maker behind the unique team of builders who stepped up to the task of preserving the Black history of Sarasota for future generations and residents, Envision-CS. Read full article.

Newtown celebrates history of Newtown with new quilt – Observer

The Newtown community in Sarasota, Florida, has a rich history that spans over a century, and now, local artist and community leader, Barbara Gaskin, has created a quilt that honors that history. The quilt, which measures 12 feet by 12 feet, features 36 panels that depict important moments and figures in Newtown’s history.

Gaskin, who has lived in Newtown since the 1970s, spent over three years researching and creating the quilt. She interviewed residents, pored over historical documents and photographs, and worked with other community members to ensure that the quilt accurately represented the community’s history. The result is a stunning work of art that tells the story of Newtown’s past and present.

Each panel of the quilt represents a different aspect of Newtown’s history, from the first African American settlers who arrived in the area in the late 1800s to the present day. Some panels depict notable figures, such as civil rights leader Martin Luther King Jr. and Newtown community leader Dr. Robert L. Taylor. Others showcase important events, such as the opening of Newtown’s first school for African American children and the desegregation of Sarasota’s public schools in the 1960s.

The quilt has already garnered significant attention and praise from the community. Gaskin hopes that it will serve as a reminder of the rich history and culture of Newtown, and inspire future generations to continue to celebrate and honor that legacy.

In addition to the quilt, Gaskin has also created a book that provides more detailed information about each panel and the history it represents. The book and quilt will be on display at various locations throughout Sarasota, including the Newtown Farmer’s Market and the Sarasota County History Center.

Overall, Gaskin’s quilt is a beautiful and powerful tribute to the history and culture of the Newtown community, and a testament to the importance of preserving and celebrating our shared heritage.

“While Vickie Oldham had heard about Peg Green’s new art quilt, she didn’t experience the emotional impact of the piece until she visited Green’s house to see it for herself. 

The quilt was a sign, said Oldham, that her own work in telling the story of Newtown, a large, predominantly Black community in Sarasota, was leading to progress.

“It made me feel like we’re going somewhere. This work is really transformative,” said Oldham, who is president and CEO of the Sarasota African American Cultural Coalition and leader of the project Newtown Alive. “When I see this work that Peg did, I know that (the story) is transforming more people than just me.”

The quilt, titled “Leadership: Vickie Oldham, Newtown Alive,” was created using a wide range of fabrics, including individually-made squares depicting locations in Newtown.

Vickie Oldham

At the center of the scene, is Oldham herself. 

“It touched my heart deeply, that Peg would be inspired and want to spend all those hours taking photographs, cutting out little pieces of fabric and stitching them together, figuring out what goes where. And that fact that she put me in it was overwhelming,” Oldham said.”

Read on Observer

Changing curriculum urges scholar to spark conversation

WUSF 89.7’s Kerry Sheridan interviews Sarasota resident and author James Stewart about Florida’s changing Advanced Placement Black History curriculum.

The Florida Department of Education has revised its curriculum for Black history after facing criticism over its previous version. The new curriculum includes more comprehensive coverage of Black history, including the contributions of Black Americans to science, technology, engineering, and math (STEM) fields.

The previous curriculum, which was implemented in 2019, drew criticism for its limited coverage of Black history and its focus on slavery and segregation. Many educators and community leaders argued that the curriculum did not adequately reflect the contributions of Black Americans to American history and culture.

The new curriculum, which was developed with input from educators and community leaders, aims to address these concerns. It includes a more diverse range of topics, including the Harlem Renaissance, the Civil Rights Movement, and the contributions of Black Americans to the arts, literature, and music.

However, some educators and scholars argue that the new curriculum still falls short in some areas. Dr. Ashley Robertson, an assistant professor of African American history at Florida A&M University, argues that the curriculum does not go far enough in addressing systemic racism and inequality. She encourages educators to speak up and advocate for more comprehensive coverage of Black history in the classroom.

Despite these criticisms, the new curriculum represents an important step forward in acknowledging and celebrating the contributions of Black Americans to American history and culture. It is a reminder of the importance of ongoing dialogue and collaboration between educators, scholars, and community leaders in shaping our understanding of history and culture.

On August 22, 2023 at 5:47 Pm WUSF Public Media published an interview between Black History Scholar James Stewart and their Kerry Sheridan. James Stewart is a Sarasota resident and senior fellow at the Institute on Race, Power and Political Economy at the New School in New York. He is the also the author of a popular textbook called Introduction to African-American Studies, and professor emeritus at Penn State University. They discussed the topic of the changing curriculum in Florida for Advanced Placement for Black History classes and how to address the topic to help steer the conversation towards a brighter future through education. Stewart believes that a push towards broad participation in the ongoing public dialog is necessary to change policy and the current standards.

Check out the video interview and its transcription on WUSF Public Media’s website by clicking here.

Interested in learning more about SAAC’s mission? Click here.

Interested in donating? Click Here.